About Prorenty

We create positive experiences
at each of our accommodations

Who We Are

At Prorenty, we believe real estate value is measured by the ability to transform spaces into experiences and assets into engines of prosperity.

We are a Latin American PropTech startup dedicated to enhancing, managing, and scaling luxury properties through design, technology, and hospitality.

Our model combines smart investment, applied technology, and high-end operations—creating assets that significantly increase rental value while delivering unforgettable experiences for tenants and travelers.

Every property under the Prorenty brand is more than real estate: it is a living ecosystem of profitability, design, and purpose.

Prorenty Bogotá
Prorenty Bogotá

Our Mission

To maximize the financial and emotional potential of every property through a full-cycle process of transformation, operation, and value creation—generating consistent rental income, sustainable appreciation, and unparalleled hospitality experiences.
We connect owners, investors, and travelers under a shared purpose: creating real and lasting value through real estate innovation.

Our Vision

To become the leading company in the transformation and comprehensive management of luxury real estate assets in Latin America, recognized for elevating property value and the living experience through design, technology, and operational excellence.

We aim to redefine the standard of real estate investment by driving a new way to prosper—one where profitability, aesthetics, and human purpose coexist in balance.

Our vision is to be the engine of a new real estate culture, where every property transformed by Prorenty reflects a smarter, more sustainable, and more conscious way of creating value.

Prorenty Bogotá

Our Philosophy

At Prorenty, we believe true profitability is born from evolution—transforming the ordinary into the extraordinary, the functional into the inspiring, and properties into spaces that generate value, well-being, and purpose.

We do not see real estate merely as assets, but as settings for human and urban transformation. Each project is an expression of our vision: uniting beauty, intelligence, and purpose to create sustainable prosperity.

Our philosophy is built on three core pillars:

Evolutionary Excellence

We strive to elevate every detail, every process, and every experience, understanding that perfection is not a destination, but a continuous journey

Human Purpose

Behind every investment there are people, dreams, and communities; that’s why we design spaces that inspire well-being and elevate quality of life.

Transformative Vision

We believe in a growth model that redefines the real estate industry—one that integrates technology, art, and purpose to create an impact beyond business.

For us, investing is an act of conscious evolution—a way to actively participate in shaping the future.

Our Team

Juan Camilo López

Founder & CEO

Juan Camilo López

Entrepreneur and business administrator with experience in real estate development, hospitality, and technology. Leads the company’s strategic vision and regional expansion.

Venus Pérez

Experience Manager

Venus Pérez

Head of hospitality and user experience. Her leadership ensures that each property meets the highest standards of service, design, and personalized attention.

Cristian Rodríguez

Operations Manager

Cristian Rodriguez

Responsible for operational efficiency, maintenance, and on-site process execution, ensuring the quality and profitability of each asset.

José Bernardo Orozco

Financial Director

José Bernardo Orozco

As Chief Financial Officer of Prorenty, he leads the financial strategy, growth planning, and capital management for the expansion of our real estate portfolio. His approach combines rigorous analysis, technological vision, and strong experience in managing investment projects.

Our Impact

Every investment in Prorenty leaves a lasting impact:

Revitalizes urban areas and generates local employment.

Drives high-value tourism and the circular economy.

Professionalizes asset management and promotes conscious investment

Creates real opportunities for financial independence.

Our Higher Purpose

To transform every square meter into a magnet for prosperity—for people, cities, and the region

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Contact us

Carrera 14 # 71-44 Of. 1505

+57 323 600 0776

contacto@prorenty.co