About Prorenty
We create positive experiences
at each of our accommodations
Who We Are
At Prorenty, we believe real estate value is measured by the ability to transform spaces into experiences and assets into engines of prosperity.
We are a Latin American PropTech startup dedicated to enhancing, managing, and scaling luxury properties through design, technology, and hospitality.
Our model combines smart investment, applied technology, and high-end operations—creating assets that significantly increase rental value while delivering unforgettable experiences for tenants and travelers.
Every property under the Prorenty brand is more than real estate: it is a living ecosystem of profitability, design, and purpose.
Our Mission
To maximize the financial and emotional potential of every property through a full-cycle process of transformation, operation, and value creation—generating consistent rental income, sustainable appreciation, and unparalleled hospitality experiences.
We connect owners, investors, and travelers under a shared purpose: creating real and lasting value through real estate innovation.
Our Vision
To become the leading company in the transformation and comprehensive management of luxury real estate assets in Latin America, recognized for elevating property value and the living experience through design, technology, and operational excellence.
We aim to redefine the standard of real estate investment by driving a new way to prosper—one where profitability, aesthetics, and human purpose coexist in balance.
Our vision is to be the engine of a new real estate culture, where every property transformed by Prorenty reflects a smarter, more sustainable, and more conscious way of creating value.
Our Philosophy
At Prorenty, we believe true profitability is born from evolution—transforming the ordinary into the extraordinary, the functional into the inspiring, and properties into spaces that generate value, well-being, and purpose.
We do not see real estate merely as assets, but as settings for human and urban transformation. Each project is an expression of our vision: uniting beauty, intelligence, and purpose to create sustainable prosperity.
Our philosophy is built on three core pillars:
Evolutionary Excellence
We strive to elevate every detail, every process, and every experience, understanding that perfection is not a destination, but a continuous journey
Human Purpose
Behind every investment there are people, dreams, and communities; that’s why we design spaces that inspire well-being and elevate quality of life.
Transformative Vision
We believe in a growth model that redefines the real estate industry—one that integrates technology, art, and purpose to create an impact beyond business.
For us, investing is an act of conscious evolution—a way to actively participate in shaping the future.
Our Team
Juan Camilo López
Founder & CEO
Juan Camilo López
Venus Pérez
Experience Manager
Venus Pérez
Cristian Rodríguez
Operations Manager
Cristian Rodriguez
José Bernardo Orozco
Financial Director
José Bernardo Orozco
Our Impact
Revitalizes urban areas and generates local employment.
Drives high-value tourism and the circular economy.
Professionalizes asset management and promotes conscious investment
Creates real opportunities for financial independence.
Our Higher Purpose
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Contact us
Carrera 14 # 71-44 Of. 1505
+57 323 600 0776
contacto@prorenty.co